Chunpoong Brewery

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Authenticity of Korean Makgeolli

Korean liquor traces its origins back to fermentation. At its core lies ‘makgeolli’, our indigenous liquor crafted by fermenting grains and nuruk (fermentation starter) since the prehistoric agricultural era preceding the Three Kingdoms period. Makgeolli, a popular liquor enjoyed by our people since ancient times, has evolved diversely through the culture of homemade liquor brewing, centered around artisans, in every household.

Unfortunately, the culture of homemade liquor, cultivated over centuries, faded into obscurity amid the whirlwind of history over the past century. Enduring the Japanese colonial era, the Korean War, and the Grain Management Law of the 1960s, the lineage of our traditional liquor artisans gradually waned. These artisans' disappearance led to the replacement of traditional flavors and quality with cheaply produced makgeolli.

Today, only a handful possess the expertise to define fermentation in traditional liquor. Chunpoong, through the remaining artisans nationwide, acknowledges that fermentation lies at the heart of makgeolli, striving to inherit its legacy through modern techniques and scientific approaches. Artisans liken the fermentation process in makgeolli to the nurturing of eggs by a mother bird—no matter how fine the rice, nuruk, and water used, without proper fermentation, excellent liquor cannot be produced.

Korean brewing masters have devoted themselves to finding solutions through numerous trials and errors, considering every factor influencing the fermentation process, such as temperature, humidity, carbon dioxide, acidity, and sweetness inherent in ingredients. They have brewed liquor based on scientific data discovered over years of fermentation.

Now, with South Korea's world-class IT technology, alongside the introduction of advanced technologies such as precision processes in semiconductor manufacturing and AIoT (Artificial Intelligence of Things), we aim to elevate fermentation science, thus perpetuating our liquor heritage.

The splendid cultural legacy of Korea, "Korean Liquor," possesses inherent value. Chunpoong's "MiJu," inheriting fermentation science authentically, will set new standards for the future of our liquor.